Signal-based outbound · Chicago, IL

Build the machine
that sells.

You don't have a pipeline problem.
You have a systems problem.

Book a Call See How It Works
$5.2M
Pipeline generated
$1M
Closed-won revenue
$400
Monthly tool budget
How It Works

Your system.
Built to compound.

The scoring model is the brain. n8n is the nervous system. Clay, Claude API, and Instantly are the hands. Built on a $400/month stack with no SDR team and no bloated tech budget required.

01
⬡
Signal

The triggers that predict buying intent get captured automatically. Hiring signals, tech installs, funding events, behavioral data. All before your competition sees them.

Apollo Apify Clay
02
◈
Enrich + Score

Waterfall enrichment fills every data gap. The scoring model ranks accounts by fit and intent so your team works the right list, not just any list.

Clay Claude API Supabase
03
◎
Route + Send

Qualified accounts route automatically into personalized sequences. Your CRM syncs. Reporting runs. Your team wakes up to replies, not tasks.

n8n Instantly Attio
Services

Three ways
to engage.

Every engagement ships with a clear deliverable and timeline. No retainers that drag. No scope creep. Systems that sync with your existing CRM and scale without headcount.

Entry Point
Audit + Roadmap
$1,500 – $2,500

A two-week diagnosis of your current outbound motion. You get a full teardown of what's broken and a prioritized build plan, ready to execute immediately.

  • Current stack + motion audit
  • ICP and signal analysis
  • Prioritized build roadmap
  • 2-week turnaround
Core Offer
System Build
$8,000 – $15,000

A complete signal-to-send outbound system. Built, tested, and handed off with documentation your team can actually use. Works with your existing CRM. One-time, fixed scope.

  • Full signal to enrich to score to send build
  • Sequences and personalization setup
  • CRM integration and routing
  • 3 to 4 week delivery
Ongoing
Fractional GTM Eng
$3,000 – $5,000 / mo

Embedded part-time. Your system gets weekly iteration, new signal sources, optimized sequences, and full reporting as you scale. Capped at 2 to 3 clients.

  • Weekly iteration and optimization
  • New signal source development
  • Reporting and performance review
  • Monthly rolling engagement
The Proof
One system. One person. No SDR team. $5.2M in pipeline and $1M closed-won on a $400/month stack.
Bottom Line Concepts, 3-year engagement
$5.2M
Pipeline
Generated
$1M
Closed-Won
Revenue
0→1
Built From
Scratch
$400
Monthly Tool
Budget
Common Questions

What people
want to know.

Most clients see the first replies within two to three weeks of launch. The Audit takes two weeks. A full System Build ships in three to four. The system compounds after that. The longer it runs, the smarter the scoring gets.
No. The system is built to plug into what you already use. HubSpot, Salesforce, Pipedrive. The routing and sync layer adapts to your existing stack. You keep your tools. You just get a better engine behind them.
A clear ICP, some sense of what closed-won looks like, and a CRM or spreadsheet with past deals. That's it. The Audit is designed for teams who don't have the rest figured out yet. We start with what you have and build from there.
No. Some of the best results come from founders who have never run a structured outbound motion before. The system handles the complexity. Your team just needs to be ready to follow up on the replies.
An SDR is a person doing manual work. This is a system that does that work automatically, capturing signals, scoring accounts, personalizing outreach, syncing your CRM, at a fraction of the cost. The system doesn't get sick, doesn't need ramp time, and doesn't quit after six months. You still need someone to close. You don't need someone to build the list.
The system shown here runs on roughly $400 per month in tools: Clay, n8n, Instantly, and a few supporting APIs. That number scales modestly with volume but stays lean by design. You own the stack. There are no ongoing fees to Kalm GTM unless you choose a fractional engagement.
Yes. Every engagement is fully remote. Chicago is home base but clients are wherever the problem is. If your outbound motion is broken, location doesn't matter.
Usually yes. Most agencies build sequences, not systems. Most SDRs work lists, not signals. If your current motion isn't scoring accounts by intent, enriching automatically, or routing based on fit, there's likely a layer missing. The audit is the fastest way to find out what's actually broken.
Not Ready to Book?

Send a note.
We'll take it
from there.

Not sure if it's a fit yet? Tell us what your outbound motion looks like right now. Two sentences is enough. No pitch, no pressure. Just a real conversation about whether the system makes sense for your situation.

Got it. You'll hear back within one business day.
Let's Talk

One system away from
consistent pipeline.

For founders and lean GTM teams who are done scaling outbound manually. One call to see if it's a fit.

Book a 30-min Call Read the Substack
Book a 30-min Call